Embracing the unconventional and leading the way in vintage-inspired fashion, Rockins launched in November 2014 to critical acclaim. Blending exquisitely crafted scarves with edgy, rock- inspired motifs, Rockins has amassed a loyal following, garnering attention in the press, high-end editorials and on the necks of today’s style icons.
The Rockins story began when partners Jess Morris and Tim Rockins produced a small run of bespoke silk scarves as Christmas presents for friends. After being spotted draped around the necks of Kate Moss, Jamie Hince, and Katy England, media interest peaked and Rockins was born. Morris, a highly esteemed Marketing Director and Rockins, a London based artist & musician share a love of vintage scarves. Scouring second hand boutiques for the perfect accessory, they pinpointed a need for a contemporary take on this classic design.
Rockins are purists, dedicated to expert craftsmanship inspired by traditional 1920s designs. All scarves are made in 100% Crepe de Chine silk with a bias cut that falls to a hand- finished mitred point; this creates an effortlessly relaxed look, allowing the scarf to be nonchalantly slung around the neck, tied at the hip or rocked whichever way you like. These luxury design finishes ensure the scarves are further improved with wear, cementing the vintage essence of the brand. Infused with a distinctly Seventies aesthetic, Rockins mix iconic references with timeless insignia that resonate with well-dressed individuals that seek out distinctive, eclectic designs.
The first outlet to stock Rockins was Liberty of London, where the brand enjoyed a six- month exclusivity period, sitting alongside some of the most highly esteemed accessories labels. A further twenty stockists followed, including Matches, Net a Porter, Colette, Rare Market and most recently, the pinnacle of luxury fashion, Selfridges.
Rockins are now ready to expand their product offer and have introduced a range of interiors designs to their Christmas collection, including cushions, throws and piano shawls, all capturing the heady, bohemian aesthetic of the brand. With plans to open their first London boutique in the near future and a new denim line, shirting and tees collection due to drop this Spring, the second chapter of Rockins looks set to be as rockin as the first.
Pioneers of rock and roll luxe, Rockins are releasing their debut clothing range, Mainline. Taking inspiration from the era they hold so dear, Rockins Mainline is an entirely unique collection of non-stretch denim, tees and shirts. Founders Jess Morris and Tim Rockins are calling for a re-education on denim. Tired of identikit stretch jeans that have lined our wardrobes for many years, the pair are promoting a return to authentic, un-pretentious fashion. Think Debbie Harry in her Levis 505s or Joan Jett rocking out in heavy-weight, structured jeans; these are icons for a new generation of denim style.
Unlike stretch jeans, non-stretch denim offers an instant lift, giving support that lasts from morning to sundown. The women’s range of denim features a shorter back rise than usual with a high western signature pocket that flatters the figure and creates that much desired ‘W-shape’ silhouette. The collection caters to both men and women, all with a pre-washed finish for that louche, lived-in feel.
“Ultimately, we have saturated the market with unflattering stretch denim. Let’s go back to that lived-in and locked-in feeling you get from proper jeans” Jess Morris, British Vogue February 2016.
With retro designs comes a whole new way of caring for your denim. Just like original non-stretch denim, Rockins jeans are designed to be washed as infrequently as possible. While the fit may feel tight to begin with, the 100% cotton will soon breathe and support your natural shape. Expect a range of waist heights, fits and washes, from high rise slim legs to medium indigo loon pants with heavy worn patching.
Along with a wide selection of jeans styles, Rockins Mainline also features 70s style waistcoats, relaxed shirts and denim jackets. Flashes of the brand’s signature prints and leather skins can be found lining collars and cuffs, with patches and badges hinting at an underlying punk spirit. Soft chambray shirts feature chevron details and fully customised cuffs while the brand’s original printed silks adorn slim-fit shirts. Relaxed tees are effortlessly knocked back, with faded prints and motifs, instilling a sense of nonchalance and ease throughout the collection.
Rockins Mainline harks back to an age of authenticity. This collection is defined by the romance and purity of denim; from putting your jeans on in the bath for the perfect fit, to picking them up off the bedroom floor the next morning, the Rockins brand conjures up a story with every piece. With expertly crafted vintage-inspired designs, originality seems more relevant than ever before.